Most insurance lead companies provide cookie-cutter solutions for generating business. At LeadsToClose, we understand that not all agents are the same. Factors we consider when building your lead program include:
* Do you sell insurance over-the-phone or face-to-face? An agent who sells over-the-phone should consider a higher-volume lead package. A higher volume/lower price option allows you to qualify and work more leads at a lower cost.
* Are you captive to a particular carrier or do you represent multiple carriers? Typically, a captive agent has a limited product mix and is unable to provide a shopping comparison option. For this reason, lead-to-sales conversations are lower and you should consider a lower-cost option to get a higher ROI.
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